Written by Betsy Earle, Exhibitor Magazine

Cleanliness was always crucial on the trade show floor, but as we look forward to expos and events coming back in full force, the topic is more important than ever. Show and venue management, exhibitors, and attendees will need to work together to make sure that the show floor is a safe place for everyone regardless of age and/or general health. While recommendations will no doubt vary between shows and venues, which themselves will be relying on evolving information disseminated from the World Health Organization and the Centers for Disease Control and Prevention, it's not too early to plan for how to keep our booths as sanitary as possible in the COVID-19 era – and revisit some best practices pertaining to cleaning and tidiness.
During the pandemic, I earned my Global Biorisk Advisory Council (GBAC) Trained Technician certification by completing an online course that educates participants on how to prepare for, respond to, and recover from biorisk situations in the workplace. I found the training incredibly informative and eye-opening, and I learned many insights that can be applied to face-to-face marketing programs of any size. If you are interested in learning more about GBAC certification, visit gbac.issa.com. And in the meantime, I've put together the following primer with my top tips on exhibit cleanliness. (more...)